Life In The Arts
National Smoke Out Day - Unmask the Lie
Live! Wednesday,November, 2000, 10:30 - 11:30 AM
Guests include: KATHLEEN CROCETTI, a local painter & installation artist. Together, with television personality
and series host, Maia Carroll, they will introduce your students to public interactive art.
When you register for this free MCOE-TV program you will receive:
* Teacher and student classroom materials and activity packets
* An access identification number allowing your students to speak live with the
artists via a toll-free telephone number from your school site.
* Ability to fax your student produced drawings to our studio for sharing with our
guest artist and other participating Monterey County students.
Your students will have the opportunity to participate in one more of the following:
* How to take a social issue and apply it to an artform.
* How to research your project within your community
* How to attract the media to your public installation
PROGRAM GUESTS
KATHLEEN CROCETTI, has been a resident of the Central Coast since 1988. She began her career here as a sculptor, choosing stone, glass, and bronze as her mediums. Seeking a change in her art practice Kathleen began graduate studies in 1994. Since receiving her MFA in Visual Art in 1996 Kathleen has focused on creating installations. Her installations are often site specific and temporary in nature. Frequently she sets up situations whereby the viewer is invited to participate in creating components that are collectively assembled and become part of the final project.
Kathleen lost her grandmother to lung cancer in 1997. kathleen promised her and her family that she would do an installation in her honor with a non-smoking theme. sometimes ideas take awhile to gel and make themselves manifest. Thankfully the tobacco industry has been brought to task in the last few years and we, Americans now know that we have been systematically lied to. For many of us this is only surface knowledge. Kathleen's project challenges individuals to take some time and examine the complex nature of this issue.
FOCUS QUESTIONS
1. Why do the tobacco Companies want to recruit young smokers?
2. How do they recruit young smokers?
3. What are some of the lies used in advertising by the tobacco industry?
4. What are some health risks involved in tobacco use?
5. What would you say to your 13 year old daughter if you caught her smoking.
6. How would you respond to statements like....
"If you only smoke one or two cigarettes a day you can't get addicted."
"Smoking helps me to control my weight."
"Smoking helps me to relax."
"I'm afraid I'll get fat if I quit smoking."
"I'm not addicted. I can quit whenever I want."
"Tobacco can't be that bad for you or else it would be illegal."
"I smoke a special brand of tobacco that doesn't have all the bad chemicals in it."
"The Indians smoked tobacco and they were all pretty healthy."
CAREER CORNER
INSTALLATION ARTIST
ARTIST
ILLUSTRATOR
CARTOONIST
DESIGNER
STUDENT PROJECT
OBJECTIVE: To unmask the lies in tobacco advertising and dispel many myths surrounding the use of tobacco and nicotine addiction.
Final Product Description:
The final product for this participatory project has several forms.
1. There will be an 8' x 40' vinyl banner. The images on the banner will be a collage of art and poetry done by local High School and Middle School students. This banner can be hung flat against a wall, or across streets as banners are traditionally hung.
2. For Smoke-out day events, and other venues such as First Night the banner will be suspended from a tent frame in the form of a spiral. The spiral encourages viewers to walk inside the maze created by the banner itself, allowing visitors to have a more intimate experience with the images.
Another advantage of this hanging method is that the backside of the banner is exposed. The backside of the banner will be divided into columns where participants and viewers can pledge not to smoke, or in other cases, pledge to quit smoking.
3. The final and most important, though least tangible outcome is the participatory nature of the piece and it's potential influence on the lives of young people.
Participants: Local High School and Middle School students.
Process:
1. Launch: On National Smoke-out day a live panel discussion will take place and be broadcast from the Monterey County Office of Education. During the program installation artists Kathleen Crocetti will give a presentation on the participatory art project.
2. Students will be asked to examine the theme of Unmask the Lie and respond to it with visual artwork or poetry. Students doing artwork will be asked to limit the size of their work to 9" x 12". Poetry will be accepted in any format.
3. Copies of the Launch tape and flyers will be sent to local art teachers. All submissions must be received by March 1st.
4. Artwork and poetry will be transferred to a digital file. (Student work will be returned to school sites) The collage will be assembled digitally.
The final collage will be printed on an 8' x 40' vinyl banner.
5. The banner will be completed by June 1st. The first display of the banner will be at a local school site, and later at First Night Monterey 2001. The banner will be available to all participating schools free of charge. An installation fee will be charged for private organizations.
Time Frame:
November 16, 2000, Launch date, panel discussion and videotape.
December 2000, Video and flyers sent out to local schools.
March 2001, Art and poetry submission deadline.
May 2001, Banner printing.
June 2001, First showing of banner.
December 2001, showing of banner at First Night Monterey
We will hear from local experts and young smokers who wish to stop and those who have succeeded. We will also hear from Dr. Robert G. Hall, Ph.D.
Dr. Hall has been a clinical psychologist with the Department of Veterans Affairs for 30 years. He specializes in behavioral treatments for medical patients - especially smoking cessation. He is a licensed psychologist in the State of California, a Clinical Diplomat of the American Board of Professional Psychology, and a Fellow of the American Psychological Association and the Academy of Clinical Psychology.
This will be a live show and phone lines will be open throughout the show to hear
from students wishing to direct questions to our panel of experts and pledging to observe Smoke Out Day.
To get help to quit using chewing tobacco, call 1-800-844-CHEW.
Links to sites designed to help smokers quit:
http://www.nobutts.ucsd.edu is the website for the California Smokers
Helpline. It is a quitting website and is very interactive--designed
for youth!
http://www.ymn.org is the website for the Youth Media Network (YMN). YMN is a
wonderful source for tobacco information. They sponsor the annual
"Crystal Award", giving prizes for anti-tobacco art, poetry,
advertilsing, etc.
http://www.Y2KIDZ.org is the America Cancer Society anti-tobacco website for
youth.
http://www.tobaccofreekids.org is the website for the national campaign for
Tobacco Free Kids.